"Off-market, just for you, very quiet process." Then I see the same OM forwarded in three different group chats by lunch. Lightly marketed is the new widely marketed. How are you sourcing anything genuinely proprietary these days or is that era just over?
"Off-market" is a marketing term now. The only proprietary deal is the one you source from a relationship you spent three years building. There's no shortcut left.
If the OM is in three group chats by lunch, the "quiet process" is a strategy to make YOU feel special enough to overpay. Don't.
Cap rates tortured until they confess, exit assumptions that age like milk, and the hybrid worker who isn’t coming back.
＋ New threadMarkets, deals, and the group chat — for people who read the footnotes.